Author Archives: KenHorst

How to get more leads from your blog

2 Simple Ways to Get More Leads From Your Blog

In my role as the Digital Marketing Wingman, I am frequently asked to audit websites for small and medium sized businesses. During my audit, I identify things the site owner can do to increase traffic to their website and convert more of their traffic into leads and sales. In almost every case, the blog provides…

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Houzz Training for Home Designers, Home Builders, Remodeling Contractors and Interior Decorators

How to Rank Higher on Houzz When People Search for Photos and Pros

If you want to generate more business on Houzz, it’s important to understand how your prospects use Houzz.  Homeowners conduct two types of searches on Houzz in this order; 1.    Search for pictures, examples and ideas for their home renovation project. 2.    Search for professionals in their area to do the work. The key to…

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5 Surprising Tips for Tweets That Drive Engagement | Simply Measured

Lately I’ve been helping a number of clients with their social media strategies and tactics.  One question that continues to come up when discussing social media with small business clients is;  “Why use Twitter?” When I show them some of the cool tools available for building an audience, automating tweets and monitoring and responding to…

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How to do Conversion Rate Optimization

This is a very informative infographic regarding conversion rate optimization and how to do it more effectively. This post – infographic covers things like which things to test first, what kind of results you can expect, and a step by step process for creating and running your own A/B Split tests. Enjoy! From Sean Si, CEO…

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Digital Marketing Help

14 Signs Your Digital Marketing is Broken

If you clicked on the title of this article,  there is a prety good chance that your digital marketing is not delivering the results you thought it would.  Another reason you may have clicked on this article is because you are tired of seeing your competiton showing up in all the right places with the right…

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